All About Google Merchent Center
Google Merchant Center is a new service that makes it easy to upload and manage the Product listings you want to appear in Comprar avaliações Google Product Search, AdWords, and other Google properties.
Previously, you may have used Google Base to upload and manage Product listings. Google Base is still available for other types of structured content, but the Google Merchant Center provides a better, optimized experience specifically for merchants. The Merchant Center is where we’ll continue adding features and improving the tools for uploading and managing product listings.
What Google Merchant Center does?
Google Merchant Center is for those who want to submit products and sell them through Google. It used to be called Google Base. Google Merchant Center is where you upload feeds, check item status, and get information about how well your listings are doing. Your products uploaded to Google Merchant Center feed the searches that other people do for products they want to buy. For example, suppose someone wants to buy some dog toys. Starting at Google’s home page and clicking on “Shopping,” they’ll see a page like in the first screen shot. After typing “dog toys” into the search box and hitting enter they’ll be taken to a listings page.
Google Base still exists, but Google Merchant Center is optimized for product listings, and it is where Google will concentrate on adding features and improving the tools needed for uploading product listings and managing them. If you already used Google Base for listing products, your existing data feeds, FTP settings, and other items will still be there. Your account will have already been transferred to the Google Merchant Center, and you will sign in using the same account you used on Google Base. For most users the transfer will be transparent. There are, however, a small fraction of users who have been uploading product listings and other items on Google Base. They will need to sign on to Google Base to create new FTP settings to be able to upload non-product feeds to Google Base.
Google Merchant Center has a new dashboard page that contains an overview of your product listings, and feeds, and performance graphs, making them more accessible than before. If you sell items over Google Merchant Center, the Google Checkout is the secure web application that lets you process orders, which includes tasks like charging credit cards, specifying carriers and tracking numbers, canceling or refunding orders, reviewing payout summaries, and updating Google Checkout settings.
To process orders in the Google Merchant Center, you sign in, review the order, and charge the buyer’s credit card. Google will then authorize 100% of the order amount. You are required to charge the order within seven calendar days to be guaranteed the funds. After the order is charged, you automatically initiate the payout process. You have to ship the order within a specified time frame that you agreed to when you confirmed an order so that you will be eligible for the Google Checkout Payment Guarantee. You’ll notify the buyer that their order has shipped. There are ways of automating order processing using the Google Checkout API.
If you sell services or goods that don’t need to be physically shipped, you have to mark the order “shipped” in order to send the buyer a confirmation email. Some transactions involving digital goods might not be covered under the Google Checkout Payment Guarantee policy.