How To Use A Blog As An Educational Tool
While blogging originally had the purpose of easily allowing people to post their personal thoughts online, blogs today are used for a number of different reasons. Now some of the most interesting and useful blogs are used for acim authors purposes, where the focus is to educate an audience about a specific topic. When using a blog for this purpose however, there are a few additional steps that you must consider before you create your blog and customize it to your website. Most of these steps are rather straightforward, but should still be taken into consideration.
Choosing your target market is a standard step for any online or offline business endeavor you choose to go into. This is especially true for an educational blog, because in addition to determining your target market and the specific niche, you also have to decide what knowledge level your desired target audience has of your subject material. The knowledge level will also have an impact on the content contained in your educational blog.
Are you educating people who have almost no knowledge of your topic, or are you educating people who have a basic knowledge of the subject and are enhancing what they know? Both audiences will require very different kinds of information, even if it is the same subject or niche.
In order to know how you want to educate your users, you will need to decide what it is your blog is going to accomplish. Will it be to provide a place to post comprehensive details about specific products you offer, a place to post class homework and lessons, or perhaps a way to share answers to the most frequently asked questions you get in your business? Once you have determined the specific type of educational purpose your blog will serve, you will need to set up the blog to allow it to support your specified goals.
Once you have determined how you want to educate your users, or target market, you will need to determine the format for your blog, or how you will present the information.
If your purpose is to answer frequently asked questions, you should set up your blog to have many categories, which are listed on the side. This will give visitors easy access to your questions. You would also want to have links to the latest FAQ entries in your sidebar. The title of your FAQ entry, should be the question, and body of the blog post should contain your answer. If you have the ability to put a link in your blog entry, you should link to another part of your site that gives even more detailed information about the related question if available.
If your purpose is to provide instruction sheets about specific products and services, you should set up your blog to have enough categories to define the largest grouping of products. The title of your blog should be the product name and the phrase ‘feature set’, or ‘instructions’. The post body should be the instructions or feature set, or it could be a brief description with a link to a downloadable pdf file of the feature set or instructions.
If your blog’s purpose is to post lessons for students who are taking an online course, then you would typically only need categories if you are teaching more than one course through your blog, and in this case, each category would be named after the course. Each specific blog posting would have the title of the lesson being taught, plus the lesson number (I.E. the category would be Computer Science 101, the title would be Lesson 10: Functions and Procedures). The actual post body could be the entire lesson, or a brief description of the lesson and a link to a downloadable pdf file that the student can print out and use, or both (posting lesson in the blog with a link to a downloadable version of the lesson.
